Privacy Policy

1. What We Collect

We do not collect payment card details, government ID numbers, or sensitive personal data through this website.

2. Why We Collect It

• To respond to your enquiry about ERP implementation, data migration, or bookkeeping services (legitimate interest)
• To provide a project estimate or schedule a consultation (legitimate interest)
• To send you follow-up information you requested (legitimate interest / consent)
• To understand how visitors use our website and improve our content (legitimate interest — anonymised data only)
• To meet any legal obligations applicable to our business in India

We do not use your data for automated decision-making, profiling, or targeted advertising.

3. Legal Basis for Processing

For visitors from the EU, UK, or other regions with data protection laws, we process personal data on the following bases:

• Legitimate interests — responding to enquiries, improving our website
• Consent — where you explicitly agree, such as opting in to receive information from us
• Contract — when processing is necessary to fulfil a project engagement you have entered into with us
• Legal obligation — where required by applicable law

4. Who Has Access to Your Data

Your personal data is accessible only to:

• Fouress Analytics staff — only those who need it to respond to your enquiry or manage your project
• Meta Platforms — via WhatsApp (when you initiate a conversation) and the Meta Pixel (page view and interaction data for advertising measurement). Meta's Privacy Policy applies to their processing.
• Analytics providers — anonymised, aggregated data only; no personal identifiers are shared

We do not sell, rent, or trade your personal data to any third party.

5. Social Media & Meta Platforms

Our website links to our Instagram and LinkedIn pages. When you click these links, you are directed to platforms operated by Meta Platforms Inc. and LinkedIn Corporation respectively. Their privacy policies govern how your data is handled on those platforms.

If you contact us via Instagram DM or LinkedIn message, the platform's privacy policy applies to the message transmission. We will use the contact information you share only to respond to your enquiry.

We use the Meta Pixel on this website to measure the reach and effectiveness of our advertising campaigns on Facebook and Instagram. The pixel tracks page views and may link your visit to your Facebook/Instagram account if you are logged in. You can manage your ad preferences at facebook.com/settings.

6. Where Your Data Is Stored

Fouress Analytics is based in Kannur, Kerala, India. WhatsApp messages are processed by Meta's infrastructure. We retain only what is necessary for business communication.

If you are based in the EU or UK and have concerns about international data transfers, please contact us at the address below.

7. How Long We Keep Your Data

• Contact form submissions — up to 24 months from submission, or longer if an active engagement results from the enquiry
• Email and WhatsApp correspondence — retained for the duration of the business relationship and up to 24 months after it ends
• Analytics data — aggregated and anonymised; retained per our analytics provider's default settings
• Project data — data related to completed engagements is retained for a minimum of 5 years to comply with Indian business record-keeping requirements

8. Your Rights

Depending on your location, you may have the following rights over your personal data:

To exercise any of these rights, email us at info@4sanalytics.com. We will respond within 30 days. If you are in the EU and are not satisfied with our response, you may complain to your local data protection authority.

9. Cookies

This website uses the Meta Pixel (also known as Facebook Pixel) to measure the effectiveness of our advertising and understand how visitors interact with our website. The Meta Pixel collects data such as page views and may set cookies on your browser. This data is processed by Meta Platforms Inc. under their own Privacy Policy.

We also use essential cookies required for basic functionality. You can opt out of Meta Pixel tracking by visiting Facebook Ad Preferences or by using a browser extension that blocks tracking pixels. Disabling cookies will not affect your ability to use this website.

10. Children's Privacy

This website is directed at business professionals and is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We update this policy when something material changes about what we collect or how we use it. The "last reviewed" date at the top of this page reflects the most recent change. Continued use of our website after changes are posted constitutes acceptance of the updated policy.